Micro-Project
By : Blue Group
Group Members
Laila · Leader
Sumayyah · TikTok Account Manager
Hafsa · Content Creator
Zain · Content Writer
What Is MMIW
Missing and Murdered Indigenous Women (MMIW) refers to the crisis in Canada, the United States, and beyond in which Indigenous women and girls experience high rates of disappearance and violent deaths compared to other populations. This is both a human rights and public safety issue rooted in long-standing systemic neglect.
Our Goal
Our goal is to spread awareness about MMIW and discrimination towards Indigenous people by creating a social media account that has bold posts about current issues and well-researched facts to educate, inform and inspire action.
Impact
Our project will make a meaningful impact by using social media as a powerful tool to educate and engage people about the ongoing issue of Missing and Murdered Indigenous Women (MMIW) and the discrimination faced by Indigenous people. Through bold posts and accurate facts, the project will raise awareness in an accessible and powerful way. Ultimately, this project aims to inspire viewers to speak up and take action in support of justice and equity for Indigenous communities.
Why was this campaign effective?
Our Muslim-led social media campaign raising awareness about Missing and Murdered Indigenous Women was and continues to be effective because it uses digital platforms to amplify marginalized voices while fostering cross-community solidarity. Through consistent and informative Instagram posts, the campaign reaches a wide and diverse audience, especially youth, in an accessible and engaging way.
Standing in allyship
By educating followers, sharing Indigenous perspectives, and encouraging reflection and action, the campaign challenges silence, builds awareness, and promotes accountability. It also demonstrates how Muslim communities can actively stand in allyship, using their platforms to support justice, remembrance, and meaningful social change.
